A product attribute defines a characteristic of the product, it is a property of the product. The default Magento 2 provides product attributes but you can also create a custom attribute.
The product attributes help merchants offer the products in the most detailed way possible. And yes! The default Magento 2 allows the merchant to create product attributes in Magento 2. Check the step-wise method to create product attribute in Magento 2 from Stores menu.
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