Managing different tags on your website manually can be tedious. Google Tag Manager (GTM) is a free tool offered by Google to manage multiple tags for different sites at one place.
If you are an online business owner, selling products online through website, then using marketing tags are essential for tracking the performance. Store owners can easily set up Google Tag Manager for Magento 2 by pasting the code in the header and body of the website pages.
Setting up GTM on your Magento 2 store can help you update the tags easily whenever you want. Magento 2 admin panel facilitates the store owners to add the GTM code in the head and body section.
I have illustrated the complete steps to add GTM in Magento at: https://meetanshi.com/blog/magento-2-google-tag-manager/
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