Visitors hate 404 pages! The customers get slighly disappointed when the hit a page that no longer exists on your website. This can deteriorate the user experience of the store and can affect the branding. This instance can also occur if you have changed the URL of old pages and have not redirected them to the new one.
In case, the URL or path of page on your store is changed, you may require to redirect the same to a new URL where the page can be found again. Not doing so can make you lose potential traffic and can also deteriorate the branding. The solution is to redirect 301 using Htaccess in Magento.
In order to do so, you may require to locate the htaccess file in the root folder of your store and implement the redirect 301 code along with the old and new url.
You can learn more about the same at: https://meetanshi.com/blog/redirect-301-htaccess-in-magento/
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