Magento is a solid, robust-platform that facilitates store owners to carry out marketing campaigns, set pricing strategy along with considering profit.
The main aim behind pricing strategy in eCommerce is to gain maximum profits. It is crucial to keep customers at the center before setting up any pricing plans.
What is Magento 2 Group Pricing?
Magento 2 Group Pricing can be defined as the configuration for setting up the product prices depending on the customer groups in admin panel.
Here, the customer group price is displayed along with the regular price that makes it easy to differentiate the pricing structure. Later on, the regular price is replaced with the group price depending on the customers’ group.
In this tutorial, I have mentioned the steps to set Magento 2 Customer Group Pricing.
Benefits of Magento 2 Group Pricing:-
Motivates customers to upgrade their customer groups.
Run a marketing campaign.
Offers incentives to loyal customers.
To get more information, you need to refer the article at: https://meetanshi.com/blog/set-magento-2-customer-group-pricing/
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