Communication theorist Marshall McLuhan gave us an excellent explanation of the importance of the medium and how it affects the message therein. As the internet develops, marketers create media mixtures. Publishing advertisements in areas of websites where they make sense in relation to the content means using native advertising. Consumers are becoming more selective about the information they consume and have turned to suggestions based on the content they are reading, giving them a choice of web experiences.
To assist you to understand the situation of native ads in 2023, I'll list the top 10 native advertising statistics in this blog article.
Native advertising: What is it?
Native advertising is the term for paid adverts that closely resemble the accompanying content. Unlike banner or display ads, these marketing advertisements blend in with the style of the content format and perform in a way that is less intrusive.
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