The Buy Now Pay Later (BNPL) revolution continues to reshape how consumers shop online, especially in 2025. What once started as a flexible payment trend has now matured into a powerful force driving eCommerce growth, customer acquisition, and brand loyalty.
BNPL Market Growth
The global BNPL market is set to surpass $800 billion in 2025, showing massive year-over-year growth.
This reflects its mainstream adoption across industries worldwide.
Gen Z & Millennials Love BNPL
Over 60% of Gen Z and Millennials prefer BNPL over credit cards.
They value its flexibility, zero interest, and ease of budgeting.
Higher Average Order Values
Merchants offering BNPL see a 35% increase in AOV.
Shoppers are more likely to buy premium items when they can split payments.
Reduced Cart Abandonment
BNPL can reduce cart abandonment by up to 30%.
Flexible payment options give customers confidence to complete purchases.
Widespread Adoption
In 2025, 41% of online shoppers have used BNPL at least once in the past year.
This shows it’s no longer just a trend — it’s a standard payment method.
Mobile-First Experience
BNPL is thriving on mobile, with providers offering seamless 1-tap checkouts.
This supports higher conversion rates in mobile commerce.
Buy Now Pay Later has gone from a convenience to a competitive necessity in 2025. With skyrocketing adoption rates, improved customer trust, and strong performance metrics, BNPL is one of the most impactful trends in modern eCommerce.
For a detailed blog: https://meetanshi.com/blog/buy-now-pay-later-statistics/
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