E-commerce businesses often want to hide product prices until a customer logs in. This feature is useful for B2B stores, wholesale merchants, and exclusive pricing strategies. In this guide, we'll walk you through the steps to implement a 'Login to View Price'
feature in Shopify.
Why Hide Product Prices Until Login?
Hiding product prices until a customer logs in can be a strategic move for many online merchants, especially those operating in the B2B or wholesale space. By restricting price visibility to logged-in users, store owners can offer tailored pricing to specific customer groups, such as wholesale buyers or VIP members. This approach helps maintain pricing privacy, discourages competitors from scraping or undercutting your prices, and reinforces a sense of exclusivity.
Methods to Hide Prices Until Login
You can hide prices in Shopify by either using an app or editing your theme's Liquid code. Apps like B2B Login To See Prices, Login To View Price, and Wholesale Lock Manager offer the easiest route, letting you manage visibility settings without touching code. For more control, you can modify your theme files such as product-template.liquid, using a simple Liquid if statement to show prices only to logged-in users. This code-based method gives you a clean, app-free setup—ideal for developers or those with some coding experience.
Hiding prices until login can help protect your pricing strategy and enhance customer exclusivity. The manual method is a great option if you're comfortable with code. Otherwise, Shopify apps offer a hassle-free solution.
For a detailed blog:https://meetanshi.com/blog/shopify-hide-price-until-logged-in/
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